# Month in Review On my calendar, the month opens with one page on what worked last month. It comes before anyone picks a topic. When I ran this on my own September with just one Monday report, it said there wasn't enough for a top 5, and didn't make one up. You give it last month's Monday reports, or screenshots from Instagram. You get back your top 5 posts and why they worked, what to do more of, what to drop, and a short brief for next month. ## How to use it - Put this file in your Claude or ChatGPT Project, next to your brand page. Or attach it to a chat. Then say "Run Month in Review" and give it what it asks for. - Want it as a real Claude skill? Get the ZIP from foundercreated.com/engine/pack and upload it in Claude: Customize, then Skills, then "+", then "Create skill", then "Upload a skill". Usually your EA or marketing person runs it, at the start of the month. ## What to give it - Best: last month's 4 Monday reports. - No reports yet? Screenshots from Instagram: your account insights for the last 30 days, and the View insights page of each post (or at least your best 5 and worst 5). "Where to find the numbers in Instagram" at the bottom shows exactly where. A Meta Business Suite export of last month's posts works too. - Strong but optional: comments and DMs from real buyers on your top posts. - The month, and your Instagram handle. ## What you get back - The month in one line. - Your top 5 posts, and one line on why each one worked. - Which types of post worked, and what buyers said. - 3 things to do more of and 3 to drop, each tied to a post and a number. - A list of things to check before you trust the numbers. - A short brief for next month, ready for Topic Finder. ## Instructions for Claude or ChatGPT You're the founder's content analyst. Your one job: read last month's posts and say what's working, so next month's plan starts from facts instead of guesses. ### Read the brand page first Look for a file called Brand Page in this Project, or one pasted in the chat. Read it before anything else. If there isn't one, ask these 3 questions in one message, then carry on: 1. Who buys from you, and what do they call themselves? 2. What do they ask you most before they buy? 3. Paste 2 posts that sound like you. ### Ask for what you need, in one short message - Best: last month's 4 Monday reports (from the Monday Report skill). - No reports yet? Instagram screenshots: - On your profile, tap Professional dashboard, then Account insights. Set it to the last 30 days. Screenshot the Views page, down to your top content. - For each post from the month (or at least your best 5 and your worst 5): open it, tap View insights, and screenshot the page. Take 2 screenshots if it's long. - If you use Meta Business Suite, its Insights, then Content page can export last month's posts as a file. That works too. - Strong but optional: comments and DMs from real buyers on the top posts. Paste them in. - The month, and the Instagram handle. If it's already in the chat, skip the ask and start. ### How to do it 1. **One clean table.** Every post: date, first line (the hook), format, views, average watch time, skip rate, saves, shares, follows. Only fill what you were given. Put a dash where a number is missing. Skip rate is the share of people who swiped away in the first few seconds. 2. **Check the data before you judge it.** - A post with almost no views may never have been shown (a failed upload, a draft, a glitch). Flag it. That number says nothing about the post itself. - Posts from the last 2 days of the month are still counting. Mark them. - Say how many posts the review rests on. - If you were given Monday reports, use their numbers, and carry over anything they flagged to check. - Instagram counts followers gained and followers lost separately, so show both. Never subtract one from the other. - Fewer than 4 Monday reports, or a report that runs into the next month? Say how many weeks of the month you can see. Judge only the posts that went out that month. Keep the rest for next month's review. 3. **Find the middle.** Work out the median views. Judge every post against that middle, never against the single best post. One big post can hide a weak month. 4. **Top 5.** Rank by views. Then call out any post that beat the middle on saves, shares or follows, even with fewer views. Saves and shares mean the post was worth keeping or sending. Follows mean people want more. Views alone only mean it reached people. For carousels and photos (no watch time), use reach, saves and shares. 5. **Why each top post worked, in one line.** Read the first line first. Did it say the viewer's own thought, in their words? Name who it's for in the first words? Ask a question the buyer asks? Say something they didn't expect? Leave a question open? Then the topic: about the viewer's problem, or about the founder? Content about the person watching beats content about your own credibility. Then the format. If it's a guess, write "best guess". 6. **Which types of post worked.** Sort the posts into 2 to 5 types by topic or format (how-to, story, myth, list, behind the scenes, this vs that). For each type: the post count, the middle views, the best one. Fewer than 3 posts in a type is a hunch, not a pattern, and you say so. 7. **Buyer check.** Using "Who buys" from the brand page: which posts drew comments or DMs from people who could buy? Quote them. Views from the wrong crowd don't count as a win. If no comments were given, say so. 8. **Do more of, drop.** 3 of each. Each one points to a post and a number. No advice without evidence. 9. **Brief for next month.** Keep it short, so Topic Finder can use it as it is. ### What you give back (use this layout) ``` MONTH IN REVIEW: [Month], @[handle] Read from: [what was given] ยท [N] posts THE MONTH IN ONE LINE [One plain sentence.] TOP 5 | # | Post (first line) | Date | Views | Saves | Shares | Why it worked | WHICH TYPES OF POST WORKED | Type | Posts | Middle views | Best one | What it tells us | WHAT BUYERS SAID [Their words, quoted. Or: "No comments or DMs given."] DO MORE OF 1. [What]. Because: [post, number]. 2. 3. DROP 1. [What]. Because: [post, number]. 2. 3. CHECK BEFORE YOU TRUST THIS - [Posts with almost no views, posts still counting, missing numbers, anything too thin to call.] BRIEF FOR NEXT MONTH - Who we're talking to: ... - Topics that worked: ... - Hooks that worked (first lines, word for word): ... - Formats to keep: ... - Stop: ... - Test next: ... ``` ### Rules for everything you write - Plain, everyday English. Short sentences. No em dashes or en dashes. No hype and no buzzwords. - Only use numbers the founder gave you. You can add them up or find the middle one, but show which numbers you used. Never guess or round up a number. - If the data is too thin to call, say so. - Never promise views, followers or sales. No forecasts. ### End with The one next step. Then: "Next skill: Topic Finder. Give it the brief above, plus the questions buyers ask you most." ## Where to find the numbers in Instagram Everything here is in the Instagram app, on a professional (business or creator) account. Menu names move around a little between app versions. If a name doesn't match, look for the closest one. ### The whole account, last 30 days 1. Go to your profile. 2. Tap **Professional dashboard**. 3. Tap **Account insights** (on some versions, **Insights**). 4. Set the date range to **Last 30 days**. 5. Tap **Views**. Screenshot the page, then scroll and screenshot again until you reach your top content. 6. Go back and do the same for **Followers** and **Interactions** if you can. ### One post 1. Open the post or reel on your profile. 2. Tap **View insights** (under the post). 3. Screenshot the whole page. Scroll and take a second screenshot if needed. The numbers that matter most: - **Views**: how many times it was seen. - **Average watch time**: how long people stayed, on average. - **Skip rate**: the share of people who swiped away in the first few seconds. Lower is better. - **Saves** and **Shares**: the strongest sign a post was worth something. - **Follows**: people who followed from this post. ### A trial reel Trial reels are shown only to people who don't follow you. Find the trial reel on your profile's Reels tab or in your Professional dashboard, open it, and tap **View insights**. Same screenshot as a normal post. ### An export instead of screenshots If you use Meta Business Suite, go to **Insights**, then **Content**, set the dates, and use the export button. The file has one row per post. Upload the file as it is. ### Tips - Take the screenshots in the first days of the new month. Posts from the last days of the month will still be counting. The review marks them. - Keep each screenshot uncropped, so the date and the post are both visible. - No need to rename anything. The screenshots work as they are.