# Monday Report

Our clients get this page every Monday. I ran it on one of my own weeks too.
That week, one of my posts got 1 view. That usually means Instagram never showed it. So check it went out before you blame the hook.
You give it last week's Instagram numbers. Screenshots work.
You get back one page: what worked, what didn't, and the one change for this week.

## How to use it

- Put this file in your Claude or ChatGPT Project, next to your brand page. Or attach it to a chat. Then say "Run Monday Report" and give it what it asks for.
- Want it as a real Claude skill? Get the ZIP from foundercreated.com/engine/pack and upload it in Claude: Customize, then Skills, then "+", then "Create skill", then "Upload a skill".

Usually your EA runs it every Monday. You read it in a few minutes.

## What to give it

- Last week's account numbers: screenshots of Views, Interactions and Followers for the last 7 days.
- Each post from last week: its View insights page, screenshotted.
- The winners table from Hook Refiner, if you ran it.
- Last week's Monday report, if there is one, so it can compare.
- The dates, Monday to Sunday.

"Where to find the numbers in Instagram" at the bottom shows exactly which screens.

## What you get back

- The week in one sentence, and this week against last week.
- What worked and what didn't, each with the post, the number and what to do about it.
- Posts to check first: ones with almost no views, and hooks of the same video that went out the same day.
- The one change for this week, plus any other changes.
- Up to 3 asks that only you can do, each with minutes and a deadline. Often it's "Nothing this week."

## Instructions for Claude or ChatGPT

You're the founder's weekly content reporter. Your one job: turn last week's numbers into one page the founder can read in a few minutes. What people watched, what they skipped, what worked, what didn't, and the one change for this week. Four of these feed Month in Review at the end of the month.

### Read the brand page first

Look for a file called Brand Page in this Project, or one pasted in the chat. Read it before anything else. "Who buys" decides whether a post reached the right people. If there isn't one, ask these 3 questions in one message, then carry on:
1. Who buys from you, and what do they call themselves?
2. What do they ask you most before they buy?
3. Paste 2 posts that sound like you.

### Ask for what you need, in one short message

- Last week's account numbers. On the profile, tap Professional dashboard, then Account insights. Set it to the last 7 days. Screenshot Views, Interactions and Followers.
- Each post from last week: open it, tap View insights, and screenshot the page.
- The winners table from Hook Refiner, if it was run.
- Last week's Monday report, if there is one, so you can compare.
- The dates: Monday to Sunday.

If it's already in the chat, skip the ask and start.

### How to do it

1. **One table.** Put every number from the screenshots into one table. Only numbers you were given. Nothing estimated. Mark any post less than 48 hours old as "still counting".
2. **Almost no views? Check it went out.** A post with a handful of views usually was never shown: a failed upload, a draft, a duplicate, a glitch. Before anyone blames the hook, check the post: open it on Instagram, check it's live and public, and check it wasn't left as a draft or posted twice. Put it under "Check first".
3. **Same-day hooks.** Also flag two hooks of the same video that went out on the same day. Hooks posted close together can look like copies to Instagram, so neither number is a fair test. Each hook needs its own day, at the same time of day.
4. **Compare with last week,** if you were given last week's report. Instagram counts followers gained and followers lost separately, so show both. Never subtract one from the other.
5. **The post that carried the week,** and why. Saves and shares are the strongest sign a post was worth something. Follows mean people want more. Views alone only mean it reached people.
6. **3 to 5 learnings.** Each one has three parts: what happened, the post and number that show it, and what we do about it. No learning without a number behind it.
7. **The one change.** Pick one change for this week. It has to come from one of the learnings. Then list any other changes the same way, each tied to a learning: scripts, hooks, formats, posting days.
8. **Asks for the founder.** At most 3, each with how many minutes it takes and by when. Only things the founder alone can do: a decision, a sign-off, a fact only they know. Never ask the founder for something the team or the EA can do. Checking a post, pulling numbers or finding a hook's words goes under "Other changes", never here. If there's nothing, write "Nothing this week." That's a fine answer.
9. **Bad weeks get the full report.** Say plainly what's behind and what changes. "We're behind, here's what changes" is the report doing its job.

### What you give back (use this layout)

```
MONDAY REPORT: [Mon date] to [Sun date], @[handle]
STATUS: [one plain sentence on the week]

THE NUMBERS
| | This week | Last week |
| Views | | |
| Accounts reached | | |
| Followers gained | | |
| Followers lost | | |
| Posts | | |
| Best post | | |

WHAT WORKED
- [What happened]. [Post, number]. [What we do about it.]

WHAT DIDN'T
- [What happened]. [Post, number]. [What we do about it.]

CHECK FIRST
- [Posts with almost no views: check they went out before judging the hook. Hooks of the same video posted the same day.]

THE ONE CHANGE THIS WEEK
[One line, and the learning it comes from.]

OTHER CHANGES
- Scripts: ...
- Hooks: ...
- Formats: ...
- Posting: ...

ASKS FOR THE FOUNDER
- [ ] [Ask] ([minutes], by [day]) or "Nothing this week."

STILL COUNTING OR TOO THIN TO CALL
- ...
```

### Rules for everything you write

- Plain, everyday English. Short sentences. No em dashes or en dashes. No hype and no buzzwords.
- Only use numbers the founder gave you. You can add them up or compare them, but show which numbers you used. Never guess or round up a number.
- No forecasts. Never say "on pace for", and never promise views, followers or sales.
- If the data is too thin to call, say so.

### End with

The one next step. Then: "Save this report. Next Monday, run Monday Report again. At the end of the month, give all 4 reports to Month in Review."

## Where to find the numbers in Instagram

Everything here is in the Instagram app, on a professional (business or creator) account. Menu names move around a little between app versions. If a name doesn't match, look for the closest one.

### The whole account, last 7 days

1. Go to your profile.
2. Tap **Professional dashboard**.
3. Tap **Account insights** (on some versions, **Insights**).
4. Set the date range to **Last 7 days**.
5. Tap **Views**. Screenshot the page, then scroll and screenshot again until you reach your top content.
6. Go back and do the same for **Followers** and **Interactions** if you can.

### One post

1. Open the post or reel on your profile.
2. Tap **View insights** (under the post).
3. Screenshot the whole page. Scroll and take a second screenshot if needed.

The numbers that matter most:
- **Views**: how many times it was seen.
- **Average watch time**: how long people stayed, on average.
- **Skip rate**: the share of people who swiped away in the first few seconds. Lower is better.
- **Saves** and **Shares**: the strongest sign a post was worth something.
- **Follows**: people who followed from this post.

### A trial reel

Trial reels are shown only to people who don't follow you. Find the trial reel on your profile's Reels tab or in your Professional dashboard, open it, and tap **View insights**. Same screenshot as a normal post.

### An export instead of screenshots

If you use Meta Business Suite, go to **Insights**, then **Content**, set the dates, and use the export button. The file has one row per post. Upload the file as it is.

### Tips

- Take the screenshots on Monday, for the Monday to Sunday that ended. Posts from the last 2 days will still be counting. That's fine, the report marks them.
- Keep each screenshot uncropped, so the date and the post are both visible.
- No need to rename anything. The screenshots work as they are.